How Tesla changed the auto industry forever
With the release of Tesla’s Model 3 tonight to the first 30 customers (really just Tesla employees, according to multiple reports), it’s easy to lose sight of how far this young automaker has come — and how much impact it’s had on the rest of the industry.
Most of the commentary around the Model 3 is focused on the stakes for Tesla, and many are parsing over every tweet by CEO Elon Musk for clues about the car’s cost, interior, and what sort of options will be available. But how has Tesla changed they way we shop for and drive cars? What realities about the nature of the business has it forced its competitors to face? Let’s examine this more closely:
When Tesla first released Autopilot in October 2015, Musk…